China Resources Snow Beer (China) Co., Ltd. 2025 China Brand Non current Beverage and Emerging Channel Marketing Planning, Design and Execution Project Bidding Announcement (Z) HZBGG2025040060 According to the project progress, China Resources Snow Beer (China) Co., Ltd. 2025 China Brand Non current Beverage and Emerging Channel Marketing Planning, Design and Execution Project has met the bidding conditions and is now open for bidding. 1、 Project Basic Information Bidder: China Resources Snow Breweries (China) Co., Ltd. Construction Location: Offline Activities Nationwide Project Scale:/Project Funding Source: Self raised Bidding Number: H99900225FZ0025 Project Name: China Resources Snow Breweries (China) Co., Ltd. Section Name: 2025 China Brand Non current Beverage and Emerging Channel Marketing Planning, Design, and Execution Project Bidding Content and Scope: 1. Channel marketing planning, design, and execution for each product line in the corresponding format of non current beverage channels, based on the core elements, brand DNA, target audience, communication content, annual resource marketing calendar, and channel marketing annual plan of each product line, to complete channel marketing insights and strategies for the corresponding format of non current beverage channels for each product line. Research, design, activity plan and activity execution; 2. The implementation of channel marketing strategies, design, and execution for each product line in the corresponding format of emerging channels should be based on the core elements, brand DNA, target audience, communication content, annual resource marketing calendar, and channel marketing annual plan of each Chinese brand product line. This includes channel marketing insights and strategies, channel research, design, activity plans, and activity execution for each emerging channel corresponding format; 3. Conduct channel research and competitor research based on the annual key marketing nodes and special channel marketing project needs of each product line, track and analyze the brand activities and channel marketing activities of fast-moving consumer goods and beer top brands in non current and emerging channels, and combine consumer behavior habits and preferences to produce innovative and highly practical channel marketing material designs, interactive activities, promotion mechanisms, and marketing method suggestions; 4. Implement customized theme stores for each key product line brand, and design and execute non standardized joint theme stores for brands and customers based on the actual needs of chain customers and key market businesses; The specific scope of bidding is detailed in the bidding price list. The actual services provided by the winning bidder shall be subject to the service notice issued by the bidding party. Delivery/Construction Period: One year from the date of contract signing. Note: For detailed information, please refer to the bidding documents, which shall prevail. 2、 Qualification and Capability Requirements for Bidders: 1. Business Certificate: Possess a legally valid business license issued by a national statutory authority. 2. General Taxpayer Certificate: Possess proof materials of a general taxpayer. 3. Business Reputation: Possess good business reputation, have no administrative penalty records or judicial judgments that affect the cooperation relationship within the past 3 years before participating in this business, currently not listed in the list of abnormal business operations, not listed in the list of serious illegal and dishonest enterprises (blacklist), and the bidder is not a dishonest debtor identified on the "Credit China" website (www.creditchina. gov.cn). 4. Performance Requirements: Possess relevant